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The Need to Clean

Here are some indications that your data may be in need of DeepClean:

  • You have collected data from many different data sources
  • You store data in multiple systems and/or in multiple formats
  • It’s been a long time (more than 6-12 months) since your data has been cleaned
  • You do not have a point-of-entry address standardization program in place
  • You do not have a point-of-entry validation and duplicate detection program in place
  • Multiple individuals are responsible for entering customer or prospect information
  • Many of the mail pieces you send get returned from the USPS/CanadaPost as undeliverable
  • When telemarketing, you get a long of disconnects and/or wrong numbers
  • You deliver your mail pieces on horse and buggy


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